Note 7: Why Keepers Are Fools
In another post on this topic, I discussed the human psychology that likely led to Samsung’s exploding battery problems. Here I will discuss another example of that psychological tendency in a related phenomenon – the Note 7 “keepers.”
As wild as it sounds, there are some people who have decided to keep their Note 7, in spite of the recall. Again, this gives us a great look into human psychology. What we see here is a case of:
- “I want this so how can I justify it?”
Philosopher William James once penned that Logic is what one wants to believe. Now this was part of a much longer discussion on the topic that qualified this, but this case shows it beautifully.
Perhaps the strongest proponent of this is that of Mashable contributor Josh Dickey. Here we see a great example of using pseudo-logic to justify a truly illogical choice because he wants to keep his Note 7.
In a post he argues:
can we take a math break for a second?
Because when you do that, owning this supposed ticking time bomb is still statistically less dangerous than the act of getting in your car…
NO – this is NOT a scam. But it is not really a new MBP – this is how to make your old MBP feel like new.
How does it work? The answer is simple.
First – understanding why your older Mac is running slow.
Since the Macbook Air started using solid state drives (SSDs), slowly virtually all new Macs have moved to this storage. Instead of a disk that spins like a CD or a 45 RPM record, SSD is a bank of electronic memory. It is similar to the RAM in the computer, except that it does not loose all the data when shut down.
It is many times faster than the old spinning disks – and herein lies the problem.
Here is a reprint of my 2012 post on why RIMM (Blackberry) failed.
What Happened – A Lesson in Psychology
The simple answer is that they have totally flubbed the move from feature phones to the modern smartphone and tablets. The Blackberry Storm did not go over well, largely due to quality of interface issues, and the PlayBook tablet was a total flop.
But for the investor this information is not enough. This is 20/20 hindsight. By the time RIM dropped to a four year low on June 17, 2011, it was too late. We want to know: How did such a smart company make such a huge mistake? What where the early warning signs?
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