MISUNDERSTANDING APPLE: THE “LOST INNOVATION” MEME

Apple, has been accused for a long time of not innovating. This goes back to the time of Steve Jobs when a certain group of people lived in a reality-warp that denied anything positive out of Apple. It continues now in the oft repeated meme: “Since Steve has gone, Apple no longer knows how to innovate.”screen-shot-2017-02-19-at-1-41-55-pm

It amuses me that this usually comes from analysts or writers who – for the most part – themselves have never created anything of value themselves. Typically,t
hey  know little of the creative process, and even less about technology. Oh sure, they know technological products, but next to nothing about how they work – that is, nothing about neither the physical hardware nor the software systems that drive the gadgets they critique. In short, they could not tell a bit from a case statement, and have never created even a simple electronic product.

 

3 Main problems – unrealistic expectations

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