Apple developers conference – the coming revolution


The WWDC has come and gone with no announcement of an updated Apple TV nor network streaming. Still, rumors continue that the Apple is waiting to seal deals for the streaming. With all that was announced, it is likely what I discuss here is merely posponed.
As for the Apple TV – Jonny Evans at ComputerWorld writes:

HomeKit support has been present in the Apple TV firmware since v7.0, though Apple hasn’t discussed it.

So this, at least, is going forward.

On June 8 Apple (AAPL) opens its World Wide Developers Conference, a week long event for developers of apps for both the Mac and iOS platforms. The schedule is full of workshops and sessions that instruct software engineers and designers on the technicalities of the trade – how to program Apple products.

No session is more anticipated than the opening keynote address (10 AM Pacific time). Here CEO Tim Cook and cohorts will present several important classes of information:

  1. Key updates and statistics on the various platforms and products,
  2. Introduction of new versions of iOS and Mac,
  3. Possible introduction of important product upgrades.

The first point will eye-popping figures of product sales, usage statistics for various features such as Apple Pay, the number of billions of dollars that have been earned by iOS app developers, and so on. Hopefully, there will be some update on Apple Watch sales, a topic of great interest.

Number two is a longer section which will detail all that is new in the upcoming versions of the two operating systems. There are rumors that new features will be few as Apple may have focused more on improving performance. This is what it did with the Snow Leopard release, one of its most successful. However, there will be new features added to each system, but that is not my focus here.

In this article I will focus on number three. While there might be an upgrade to the Apple Watch – most likely with a new, faster processor, there is another product that I believe will take center stage.

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On NetFlix: Shot in the foot X 2


THE problem with Netflix was that they failed to realize one very important thing: There were two reasons for their current success:

        1. It was easy,
        2. customer loyalty to a company that valued them.

Yes, there are and were other competing services. But did you ever call in to Netflix help? WOW great, positive people, who bend over backwards to help, solve your problem and generously give out little extras to make up for any glitch.

So who cares about a little this or that? You get your DVDs and easy streaming all in one, with great service and an excellent web site.

Well, first they did away with the good will. Customers can see that a company needs to raise prices once in a while, but the huge hike while they were already making a big profit? That effectively killed the customer loyalty issue. Hey guys, learn this:

Loyalty is a 2-way street!


Now you have the separation of DVDs and streaming. There goes the easy portion. (Like you never heard of a company with more than one product that bills for both at the same time????)

I see a world in which Netflix joins Hollywood Video in that corporation place in the sky. All because they shot themselves in the foot. And on purpose!!